Monika Smith
Company Builder, Purpose Facilitator, Agile Leadership Coach, Lateral Thinker
"Business Purpose Design is a tour de force through central fields of action for the development of forward-looking companies."
-Daniel Heltzel, Managing Director, Fab Lab Berlin
GET A SNEAK PEEK INTO THE BOOK
GET A SNEAK PEEK
INTO THE BOOK
Future - but valuable
Tell me why? - The question about the Purpose is not easy to answer, it goes deep and requires time for reflection, openness and a holistic view beyond company boundaries. And yet today it is more relevant than ever.
Because in the luxury of our digitalized world, the intoxication of stimuli and individualized experiences, the knowledge of the state of our planet and the growing world population with the possibility of doing everything we want to do as an individual, society, culture, corporation, we face a great responsibility. The conscious decision of being human and what this means.
Purpose-driven companies are the future. In our environment, discontinuity, uncertainty, complexity, and ambiguity make up our space. Entire markets, industries, departments, and specialist areas interact and correlate unplanned and with an open end. Nothing can be taken for granted, a plan does not follow it's linear thought, and disruptions happen daily. We are in transformations with ever shorter cycle times. Not to get lost we need orientation. A clear focus for our teams, because it is them, shaping the organization. For this, we need a common purpose. A broader mindset and embodiment of why we do what we do and how we do it. And also for what and with which impact.
A common purpose is a must have and starts right at the core of the company. It creates jobs with sense and humanity, which in turn attract the best talents, creates products and services that are human-centered and generates sustainable added value. Securing the company in the long term and offering room for innovation and development.
Tell me why? - The question about the Purpose is not easy to answer, it goes deep and requires time for reflection, openness and a holistic view beyond company boundaries. And yet she is today, more relevant than ever.
Because in the luxury of our digitalized world, the intoxication of stimuli and individualized experiences, the knowledge of the state of our planet and the growing world population with the possibility of doing everything we want to do as an individual, society, culture, corporation, we face a great responsibility. The conscious decision of being human and what this means.
Purpose-driven companies are companies of the future. In an environment in which discontinuity, uncertainty, complexity, and ambiguity make up our space, in which entire markets, industries, departments, and specialist areas interact and correlate unplanned and with open outcomes, we need a comprehensive perspective to create orientation and to be able to manage value. A point of view that recognizes, understands, appreciates and uses connections.
A common purpose is a must have and starts right at the core of the company. It creates jobs with sense and humanity, which in turn attract the best talents, creates products and services that are human-centered and generates sustainable added value. Securing the company in the long term and offering room for innovation and development.
CHAPTER
The book shows the status quo, trends, and challenges on the 30 most relevant topics for entrepreneurs, managers, and visionaries. Reviewed with thought leaders, executives, founders, designers, and scientists. Knowledge and experience that creates compact awareness and works with a sharpened view of the future and one's own company.
DEVELOPMENT
Since January 2018, 40 co-creators, authors and mentors have been working globally on the Business Purpose Design book, the first edition of which is now available. The book is based on Monika's model for Purpose Leadership. It consists of six areas and a total of 30 topics.
In the book, each topic is dealt with by at least one long-standing expert in the field, often even with several authors. This involved in-depth research, discussion and revision in peer groups. This approach of the book Co-Creation was an experiment with the aim of obtaining an easily digestible, highly relevant and up-to-date work on the most important topics. For example, that you can read on the couch shortly before a meeting, on the plane or in the evening. Or just looking at it.
Despite the uniform structure of all articles (in order to keep the individual areas clear, focused and reusable), reading should be fun and lead to one or the other positively unexpected moment. Therefore the articles are written in magazine style and were illustrated live in workshops by Visual Facilitation Studio Graphic Recording Cool.
It is a book, much more comprehensive than originally planned, with an incredibly motivated and diverse network.
I am looking forward to your feedback and the joint development of the Business Purpose Design.
Culture is the totality of our language, rituals and rules and constitutes our coexistence. But digitalization is not only changing our daily lives and work, it is also changing our culture.
For the first time in the history of mankind we have the opportunity to live virtuality and reality as a mixed form. The future generation will not grow up as digital natives, but as robotic natives, globally networked.
"There are many recombination possibilities, many solutions, culturally and socially. This is the superiority of modern society. She always finds a way. But this only works if we learn even better to endure differences".
- Prof. Dr. Armin Nassehi, Sociologist
ORGANISATION
Do we work to live, or do we live to work? The nature of activity changes for man. This enables us to ask more and more often the question of why and why. Talents no longer choose their employer primarily on the basis of monetary incentives, but individually on the basis of sense and degree of freedom. This presents the company with the challenge to make sense of itself on the way and also to modernise existing structures. But what does the company of the future look like?
"The sustainable company is methodically lean, largely self-organized, collaborative on a vertical, diagonal and horizontal level and strongly networked with other companies.
SHAPE
In the meantime, the creative disciplines have taken root as a way of thinking in corporate management. At the latest where the activation of creative potentials comes to bear in entrepreneurial decision-making, design competence becomes a management task.
"User-centeredness is the starting point for the entire design process. Technical feasibility and economic aspects only play a role later, because it is only worth innovating where there is a relevant customer need".
- Florian Weiß, Senior Design Manager Deutsche Telekom AG
TECHNOLOGY
Never before has so much data been available and never before has the amount of data grown so rapidly as today. Companies are striving to multiply their data and use it profitably. Easier said than done. Often important data is not stored at all or stored in an unstructured and inconsistent way and therefore cannot be used effectively. There are also many unanswered questions: What information can be derived from meta-information? Who owns the data? What can be done with it?
"AI is the new electricity!"
- Andrew Ng, Chief Scientist Baidu
COMMERCE
With the digitalization also the business models of enterprises change, and faster, than it is often conscious to enterprises. Focus on innovation. Transparency has prevailed, the customer knows and appreciates both the origin of the products and the way they are manufactured and wants to see his needs and values satisfied. Let's think one step further. What would happen if everyone could build their own economic system including currency?
"Dealers and manufacturers are currently in a phase of reorientation, which is associated with a profound transformation of companies and their entire value chain.
- Gerd Bovengrepen, PwC Germany
PLANET
The combination of mountains of rubbish, scarcity of finite resources and exploitation of manpower is forcing us to change our consumption and production patterns. Does man destroy himself?
"Sustainability has become an economically recognized management issue and a movement that is not only shaped by a few pioneers, but also brings about broad-based change. Entrepreneurial success is increasingly linked to how well sustainability is built into corporate DNA."
- Prof. Dr. Stefan Schaltegger