Good examples for dealing with the corona crisis

March 21, 2020

Good examples for dealing with the corona crisis

written by
Monika Smith
+++ Example: Elon Musk has delivered 1,255 ventilators from China and is ready to produce some itself.+++
https://www.space.com/elon-musk-spacex-tesla-ventilators-coronavirus.html

+++ Example: Vodafone reminds in a remarkable way of the appeals to leave the house only when necessary. Instead of the usual provider's name, Vodafone mobile phone customers see the hashtag #StayHome in the menu bar of their smartphone.+++
https://www.vodafone.de/newsroom/netz/stayhome-auf-jedem-handy-weil-wir-wollen-dass-ihr-sicher-seid/
+++ Example: ISINNOVA from Italy prints valves for ventilators with a 3D printer. +++
https://www.isinnova.it/easy-covid19-eng/

+++ Example: Helping to Make Sport a Daily Habit. Programming from NTC Premium a subscription-based service available in the U.S. that includes studio-style streaming workouts, progressive training programs (including bodyweight-only) and expert tips from our elite Nike Master Trainers, is now accessible at no charge.+++
https://news.nike.com/news/nike-digital-health-activity-resources
+++ Example: BASF provides hospitals in the Rhine-Neckar metropolitan region with free hand disinfectants.+++
https://www.basf.com/global/de/who-we-are/organization/locations/europe/german-sites/ludwigshafen/the-site/news-and-media/news-releases/2020/03/p-20-165.html
+++ Example: TRIGEMA produces reusable mouthguards / noseguards in corona crisis +++
https://www.trigema.de/mundschutz/

+++ Example: Monastery woman donates 100 000 litres of disinfectant.+++
https://www.bild.de/regional/koeln/koeln-aktuell/klosterfrau-aus-koeln-spendet-100000-liter-desinfektionsmittel-69593228.bild.html
+++ Example: Allbirds is donating shoes to healthcare workers, they donated $500,000 worth of shoes until last week. +++
https://www.allbirds.com/pages/better-together
+++ Example: Eterna and Trigema produce protective masks instead of clothing. +++

https://www.linkedin.com/feed/update/urn:li:activity:6646683718968721408/

+++ Example: Adobe. In response to requests from educators, Adobe has announced that it will be providing free at-home access to Creative Cloud apps to those students who usually only have access on campus.+++

https://helpx.adobe.com/enterprise/kb/covid-19-education-labs.html

+++ Example: Royal Gallery Berlin - gives virtual tours +++

https://www.koeniggalerie.com/saleroom/

+++ Example: Beiersdorf provides 500 tons of disinfectant in Europe.+++
There are other companies that produce disinfectants:
Ecover, Brewdog, Louis Vuitton, Gucci
https://www.beiersdorf.de/presse/pressemitteilungen/alle-pressemitteilungen/2020/03/19-beiersdorf-stellt-500-tonnen-desinfektionsmittel-in-europa-bereit
+++ Example: Netflix Party synchronizes video playback and adds group chat capabilities to favorite Netflix shows. This allows users to have watch parties together and be less alone.+++
https://www.netflixparty.com

+++ Example: McDonald's Brazil shows an adapted logo to illustrate "social distancing" during the coronavirus crisis. +++
https://www.gmanetwork.com/news/hashtag/content/730626/mcdonald-s-brazil-tweaks-logo-to-practice-social-distancing/story/
Facebook:
https://www.facebook.com/McDonaldsBrasil/photos/a.293025867402637/3032441983460998/?type=3&theater
+++ Example: Meituan, one of the leading delivery services in China, responds to the growing demand by offering a contactless delivery service  immediately after the appearance of the Corona virus. +++
https://www.businessinsider.de/international/coronavirus-changing-food-consumption-in-china-2020-2/?r=US&IR=T
Photo: sourceMeituan

+++ Example: "Edeka says thank you" m Message from old commercials and stock footage time, in which also the commercial film productions with regard to the health of their employees reduce their work to a minimum, this example will set a precedent. +++

https://www.horizont.net/marketing/auftritte-des-tages/jung-von-matt-mit-dieser-kampagne-zu-corona-schreibt-edeka-werbegeschichte-181770
YouTube:
https://www.youtube.com/watch?v=2PeG0Vl2uDY
+++ Example: Dyson - has announced that it will help with a new medical ventilator. +++

https://www.bbc.com/news/technology-52021757

+++ Example: VW buys medical equipment in China on its own account and wants to fly it to Germany within the next few days +++
https://www.businessinsider.de/wirtschaft/corona-hilfe-in-millionenhoehe-vw-kauft-in-china-medizingeraete-auf-eigene-rechnung-und-will-sie-schon-in-den-naechsten-tagen-nach-deutschland-einfliegen/
Corona help: VW buys medical equipment in China
+++ Example: Residence theatre shows "Diary of a closed theatre Purposeful in the sense that as a cultural institution it maintains communication with its audience and makes life a little better through entertaining clips. +++
https://www.facebook.com/watch/?v=648844325944248
Residenztheater shows "Diary of a closed theatre". Purposeful in the sense that as a cultural institution it maintains communication with its audience and makes life a little better through entertaining clips.

+++ Example: Support your Local Gastro: This map shows you where to get food to go & delivered +++
https://muenchen.mitvergnuegen.com/2020/support-local-gastros-lieferung/?fbclid=IwAR2hrnXRI_KnWGZ1uV5MhMNnkILGguus2_8vRSA9YvBZst1Me-no0JakVm0

+++ Example:H&M produces medical protective clothing +++
https://www.wuv.de/marketing/h_m_produziert_medizinische_schutzkleidung?fbclid=IwAR1rwmSkHYynOQl33vpQJ-RibYunxwSNjA5WDX3m8BFyRAGRUtrEu3BKlvc

+++ Example: Teejit gives certain parts of our learning world free of charge to tourist SMEs, trainees, students, etc., all of whom now have no job to do. +++
https://www.teejit.de/alles-wird-gut/?fbclid=IwAR0MemetLKsa1EiYsHNFsjiFrBmIGtAHi5BZnQ3bK-KawmeJq7VBuqGC-e8

+++ Example: luxury group LVMH: instead of perfume, disinfectant is produced +++
https://www.leadersnet.at/luxury-news/42598,luxuskonzern-lvmh-statt-parfum-wird-desinfektionsmittel.html

Thanks to Cosima Serban for sharing

+++ Example: Vienna Energy: 53 Wien-Energie employees are currently voluntarily housed in isolation wards at their production sites. This is intended to guarantee the energy supply of the city, even if there is a major spread of coronavirus. +++
https://wien.orf.at/stories/3040128/

+++ Example: Marriott International +++

https://twitter.com/MarriottIntl/status/1240639160148529160

Thanks to Daniel Fürg for sharing

+++ Example: Netwrix: offers all clinics a free software solution for secure handling of patient data +++

https://try.netwrix.com/kostenfreie_lizenz_na

Thanks to Simone Merfeld for sharing.

+++ Example: ALBA Berlin +++
Daily sports lesson for children and teenagers
https://www.albaberlin.de/news/details/reaktion-auf-coronavirus-alba-berlin-startet-taegliche-digitale-sportstunde-fuer-kinder-und-jugendlic/

+++ Example: ALDI South / ALDI North and McDonalds +++
https://www.aldi-nord.de/gemeinsam-geht-alles.html#wir-beantworten-euch-die-wichtigsten-fragen
Aldi Nord & Aldi Süd are cooperating with McDonalds and are borrowing employees to better manage the corona crisis together.

+++ Example: Mercedes-Benz suspends its TV campaigns - and instead promotes #stayhome+++
https://www.horizont.net/marketing/nachrichten/corona-krise-mercedes-benz-setzt-seine-tv-kampagnen-aus---und-wirbt-stattdessen-fuerstayhome-181747

< Back to all News