PRESS MATERIAL
A holistic guiding model for sustainable companies

BusinessPurpose is the cultural counterpart to the vision of a company," says MonikaSmith in her book Business Purpose Design. It is high time for companies and managers to deal with the topic of purpose. A business purpose serves as an orientation and anchor within the company and is more relevant today than ever before. Because social change, driven by globalization, the knowledge of the finite nature of resources, our data-driven transparency, the digital networking of people and companies, and increasing automation requires attitude, leadership, responsibility and sustainability.

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Monika Smith
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Reader Quotes
"Business Purpose Design is an inspirational and hands-on guide how to transform your business and create more value to customers and employees. I found it highly valuable for my own work - this is a must read for all entrepreneurs.
- Marlis Heintschel, Head of POS Design and Digitalisation @ A1 Telekom Austria AG
"Monika's book is a vade mecum in the best sense of the word It is a valuable source for inspiration and I take it off the shelf every now and then and read a chapter or two. If you like hands-on impulses paired with both, a humane and strategic view, this is a book for you"
- Gerd Bührig, Former Exec. VP Bertelsmann SE
"I have given this book as a gift several times. I am convinced that this book will help anyone who thinks about Purpose-Oriented Management."
- Ulrich Klenke, CMO Deutsche Telekom