PRESS MATERIAL
A holistic guiding model for sustainable companies

Business purpose is the cultural equivalent of a company's vision," says Monika Smith in her book Business Purpose Design. It is high time for companies and managers to address the topic of purpose. A corporate purpose serves as an orientation and anchor within the company and is more relevant today than ever before. Because the

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Monika Smith
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Reader Quotes
"Business Purpose Design is an inspirational and hands-on guide how to transform your business and create more value to customers and employees. I found it highly valuable for my own work - this is a must read for all entrepreneurs.
- Marlis Heintschel, Head of POS Design and Digitalisation @ A1 Telekom Austria AG
"Monika's book is a vade mecum in the best sense of the word It is a valuable source for inspiration and I take it off the shelf every now and then and read a chapter or two. If you like hands-on impulses paired with both, a humane and strategic view, this is a book for you"
- Gerd Bührig, Former Exec. VP Bertelsmann SE
"I have given this book as a gift several times. I am convinced that this book will help anyone who thinks about Purpose-Oriented Management."
- Ulrich Kl